Claims were down 20% in 2025
If you’re a restoration company who relies on insurance referral work like TPA’s I know you felt it. Claims were down by 20% due to changes in consumer behavior influenced by rising deductibles and fear of losing coverage. On top of that 51% of claims ended without a payout. Belfor the largest restoration company lost 60,000 jobs last year.The point is that consumer behavior has changed. Losses are still happening but rising deductibles and coverage uncertainty are shaping how homeowners deal with smaller loses. They’re going to google, getting 3 bids and going with someone who’s competitively priced and knows how to sell. If you’re not ranking on maps or running ads you’re not even competing.
No matter the size of your company or wallet you need to diversify. Invest in SEO, run ads and network with plumbers. The guys who are surviving the chaos are diversifying their lead sources and offering packouts and repairs services.